The name came from the ingredients coca(cocaine) and kola(caffeine from the kola nut).
the smiley arrow in the logo indicates the letters from A to Z telling us that they possess every product
the three ellipses repesents :the heart of the customer,the heart of the product,the heart of progress in the field of technology
the blue patches represents the propeller and the white is the sky peeking through
le Tour de France
you can see the cyclist in the logo